Members of the Harley Owners Group®, the official riding club of Harley-Davidson Motor Company, celebrated H.O.G.’s commitment to self-expression by choosing a new logo for their group -- which just so happens to be the world’s largest rider club.
The new visual element evolves the design of one of the most recognized symbols in motorcycling. “The iconic H.O.G. logo represents the passion of our riders, and no matter where in the world you go, chances are you’ll find a fellow rider wearing it,” said Harley Owners Group Director Ken Knuteson.
The new logo is the latest in a series of enhancements to the H.O.G.® membership experience in 2013, including a refreshed web site, updates to the company’s Ride Planner online mapping service, and a digital edition of HOG® magazine for mobile devices.
More than 100,000 H.O.G.® members around the world voted online and selected the winning logo over several proposed designs. The new design captures the spirit of the original design, in use since the beginning of H.O.G. in 1983.
Major changes include bringing the Harley-Davidson Bar & Shield into the heart of the design, thus representing H.O.G.® as the official riding club of Harley-Davidson, while the eagle shifts its gaze in a new direction. Both the new and Heritage versions of the H.O.G. logo are available on patches and other merchandise and will be joined by additional options in the future.
With nearly 1 million members and more than 1,400 chapters in 140 countries, the Harley Owners Group® is the world’s largest rider club, providing its members with rewarding benefits. For more info about the Harley Owners Group visit h-d.com/hog.