MILWAUKEE (Feb. 6, 2014) – Harley-Davidson Motor Company will celebrate the 2014 riding season at the 73rd Annual Daytona Bike Week in Daytona Beach, Fla., with an expanded display at Daytona International Speedway that brings all of the company’s Bike Week activities into one convenient location.
“After years of displays split between Beach Street and the Speedway, we’re consolidating into one action-packed display at the Speedway to make it easier for fans to experience everything,” said Paul James, Harley-Davidson Director of Consumer Events. “And on Saturday, March 8, we’ll have an exciting announcement at 1 p.m. that fans will not want to miss.”
Harley-Davidson’s display at Daytona International Speedway will be rocking from Sat., March 8 to Sat., March 15, from 9 a.m. to 5 p.m. daily, with free motorcycle parking and a wide range of displays and activities including 2014 model year motorcycles, Genuine Motor Accessories, Harley-Davidson® MotorClothes apparel, the Fit Shop, H-D1 customization, a Women’s Area, Muscular Dystrophy Association (MDA) motorcycle raffle, Willie G. and H.O.G.® merchandise, beverages, entertainment and more.
Harley-Davidson will offer 2014 model year motorcycle demo rides, including new Project RUSHMORE touring models, at the Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard from Sat., March 8 to Sat., March 15, 9 a.m. to 5 p.m. daily (registration closes 4 p.m.daily).
Harley Owners Group® (H.O.G.) events include a pin stop at the Speedway and nightly Happy Hours for H.O.G. members from 4-6 p.m. Sat., March 8 through Fri., March 14.
The 8th Annual MDA Women’s Ride takes place Tues., March 11 with registration at the Speedway starting at 7 a.m., a 10 a.m. departure, and arrival at Destination Daytona at approximately 10:45 a.m.
The Harley-Davidson Ride-In Custom Bike Show will be held Wed., March 12 at the Speedway. Registration is 8 a.m. to 11 a.m. with a $15 MDA donation. Trophies will be awarded in eight classes.
Harley-Davidson will also be at Bikers on the Boulevard on Mary McLeod Bethune Boulevard in Daytona Beach March 13-15 from 3 p.m. to 11 p.m.